Atelier Poési Rebranding

Atelier Poési, a handmade jewelry design company, wanted to reinvent itself and asked me to design a new identity that evoked a classic and feminine but clean aesthetic. As part of the rebranding, all print collateral (packaging, press kits, business cards, etc) were redesigned.
An e-commerce site was also designed and developed using a CMS that allows for the owner to easily manage and update on her own.